How to make customers willingly provide personal information?

Hong Kong is a “developed” city, and Hong Kong people are very sensitive and disgusted with some marketing information (advertising information). But as a company, how can you use some free channels such as Whatsapp to do marketing without bothering you and get the consent of the people at the time? The following are some personal opinions of the author:

First: Register WhatsApp business account and API

Whatsapp now has a commercial (busienss) account. Merchants can use it to communicate and sort with customers, and it’s free. However, the only catch is that WhatsApp Business (WAB) cannot set the automatic response function. It must be registered through the official whatsapp API. The registration process is basically free, but I suggest that it is best to find some officially recognized agents to register, because they will be more familiar with the registration process, so it will greatly reduce your application time. After registering, you can use WhatsApp to do marketing or improve customer experience!

Second: Use QR code well

Using QR codes to ride in a car, go shopping, buy tickets, etc. is nothing new. After you have registered for Whatsapp business and API, you can use the software to generate a WhatsApp communication link. When the customer actively scans it, it indicates that he is willing to receive your message. If you send him a message in the future, you will generally not be disgusted.

Third: use mail

If the user actively subscribes to your newsletter, it means that he has a certain interest in your products and services, and agrees to send him an email. So you can invite him to join the Whatsapp group or your business users on the email, so the author’s previous tests are very effective.

Fourth: Hang up this contact number on Facebook

You can fill in the WA contact number on the special page. Once the user presses this “contact” button, it means that he has allowed you to send a message to him.

The above are several ways to get optin, you might as well have a try.

What is Whatsapp CRM?

Whatsapp CRM is through Whatsapp to do customer relationship management, you must know that Whatsapp has a certain share in the world, so it is recommended to build Whatsapp CRM.

So, how do you build it?

In addition to the recently released WhatsApp business version (Whatsapp business version), WhatsApp also launched the WhatsApp API. This allows companies to distribute information to users with permission and encourages them to contact them.

How to use WhatsApp to do CRM?

CRM is very important to companies today, especially in the age of media flooding. If companies want to spread their messages without leaking, they must appear on different platforms, whether it is social media or instant messaging software. It’s good to be able to appear.

As for WhatsApp, because it has multiple users and is more convenient, some companies that specialize in CRM systems integrate Whatsapp into their systems.

So how should Whatsapp CRM do?

The easiest way is to classify customers through Whatsapp business, and then manually send some important information to customers. However, if you have 300 clients to send, it will be troublesome to send manually one by one. At this time, you can use the Whatsapp API to send SMS, which is very convenient.

Whatsapp business may become a threat to hackers

One of the most criticized topics of Whatsapp is its security and privacy. As the most popular instant messaging platform in the world, it is not surprising that WhatsApp is often targeted by hackers. As for whether Fb should enhance its security, this is another topic.

But hackers often drill loopholes, this is the fact. Since Whatsapp launched the Whatsapp business relationship, the personal account can transfer data to the Whatsapp business account by entering a set of 6-digit confirmation numbers. Hackers see this and use the victim’s contact list to secretly transfer those names to Whatsapp business. Then what will play the role of a Whatsapp technician makes the victim’s guard down, saying that his information was sent to your account in error, so you are asked to give him the 6-digit confirmation code.

If you give it to him, he will successfully hijack your account, and you will never get in! If Whatsapp should do a good job, it should confirm the phone number in the SIM card instead of allowing users to add/change a phone number at will.