CRM is very important to companies today, especially in the age of media flooding. If companies want to spread their messages without leaking, they must appear on different platforms, whether it is social media or instant messaging software. It’s good to be able to appear.
As for WhatsApp, because it has multiple users and is more convenient, some companies that specialize in CRM systems integrate Whatsapp into their systems.
So how should Whatsapp CRM do?
The easiest way is to classify customers through Whatsapp business, and then manually send some important information to customers. However, if you have 300 clients to send, it will be troublesome to send manually one by one. At this time, you can use the Whatsapp API to send SMS, which is very convenient.
One of the most criticized topics of Whatsapp is its security and privacy. As the most popular instant messaging platform in the world, it is not surprising that WhatsApp is often targeted by hackers. As for whether Fb should enhance its security, this is another topic.
But hackers often drill loopholes, this is the fact. Since Whatsapp launched the Whatsapp business relationship, the personal account can transfer data to the Whatsapp business account by entering a set of 6-digit confirmation numbers. Hackers see this and use the victim’s contact list to secretly transfer those names to Whatsapp business. Then what will play the role of a Whatsapp technician makes the victim’s guard down, saying that his information was sent to your account in error, so you are asked to give him the 6-digit confirmation code.
If you give it to him, he will successfully hijack your account, and you will never get in! If Whatsapp should do a good job, it should confirm the phone number in the SIM card instead of allowing users to add/change a phone number at will.